Fabrice MARTINEZ
Fabrice MARTINEZ, 49 years old
Founder, associate executive director of LA BELLEVILLOISE.
Managing Director of the CULTPLACE group, a factory of cultural living spaces.
Résumé :
While a marketing student at the IUT of Créteil, he takes part in different environmental and democratic movements. He later begins working for big private companies where he specializes in creating advertising campaigns (among which Reed-Elsevier, Nike France, Canal+). In the early 2000s, he breathes new life into la Bellevilloise, with the help of his associates (Philippe Jupin and Renaud Barillet), becoming a recognized cultural entrepreneur in the process (with the public opening of La Bellevilloise in 2006, the transformation of La Rotonde place Stalingrad in 2012, of La Petite Halle de La Villette in 2013, …).
In 2014, alongside his associate Renaud Barillet, he specializes in the creation of cultural living spaces, and co-founds the Cultplace cluster. Thanks to their expertise in creating public spaces dedicated to cultural production, Cultplace was able to acquire and open new locations: Totem-Scène Nationale de Sénart (2015), Grand Marché Stalingrad on La Rotonde’s site (2017), Dock B at Pantin (2017), Poinçon-Paris (2017) in the Montrouge station of the former « Little Belt » railway … And starting in 2019: Lyon-Blandain, Brazza Bellevilloise in Bordeaux, Etoile Voltaire in Paris, 88 Ménilmontant …
New initiatives, new social and cultural practices, but also new urban layouts – to this day he continues to explore and implement innovative ideas for tomorrow’s society.
Originally from Hauts de Seine, then Seine et Marne, Fabrice Martinez graduated from the IUT of Paris XII in 1994 in marketing and communication. During this time he also took part in various movements in favor of ecology and democracy. He then worked for large private companies where he specialized in the creation of advertising campaigns (Reed-Elsevier, Nike France, Canal+).
In the early 2000s, he embarked on the adventure of La Bellevilloise, which he revived in a contemporary way, and became a cultural entrepreneur. He created several companies to develop and operate new venues in Paris (Success of La Bellevilloise from 2006, Transformation of La Rotonde Stalingrad in 2012, then of the Petite Halle de la Villette).
In 2014, with his partner Renaud Barillet, he specializes in the construction of cultural and social venues and creates Cultplace to meet the demands of private or public partners.
Benefiting from an expertise in creation of premises open to the public and cultural production, Cultplace obtains and opens new venues: Totem-Scène National de Sénart (2015), Dock B in Pantin (2018), Poinçon in Paris (2019) on the site of a former railway station of the Petite Ceinture, Le navire France 1 in La Rochelle (2018), La Fabuleuse cantine in La Rochelle (2019), and Griffon in the Marais distric in Paris in 2019.
Since 2020, new venues are also being prepared in the provinces: La Canopée des Voyageurs in Nantes, L’Ecodomaine in Rochefort, the transformation of the former Saint-Paul church in Granville, but also in Paris with, in particular, the reconversion of the Ordener site (18th) and the opening to the public of the Rooftop of La Bellevilloise planned for 2022.
New businesses, new cultural and social practices and new urban schemes, with Cultplace, he continues to study and put into practice every day avant-garde ideas for the societies of tomorrow.
